Modern touch

No doubt sneakers are lately the most clicked, bought e worn accessory. From a few seasons ago, sport is centre stage inside the fashion…

Sport Norm

Sport Norm

Since the ’80s the whole world started to have a different point of view regarding the idea of wellness: cigarettes are noxious, we have…


Adidas by Stella McCartney

According to the cliché of uncorruptible fashionistas sport and style are supposed to undergo a hard, clearly resentful bagarre, according to whom the healthy intentions of sport activity seem a scary sacrificial altar for elegance. But, as for other old fashion clichés, even this one has lately found its happy denial, thanks to a noble partnership between two giants of the fashion world and the sportswear: Adidas and Stella McCartney.